Every individual faces the need to start a business; the desire to own an establishment and drive it to greater heights. Also the need for new and existing business to create new solutions, processes, products and services better, faster and cheaper. This is the focus of Oru Russell’s book Zero to Zillions. This book is an excellent resource for individuals to start something new, a new business or a new product.
It is highly recommended for anyone who wants to create something new, at home or within a company
Oru Russell’s book describes an innovative approach to starting a new business and growing an existing business based on his experience as an SME. The term ‘Zero’ in Zero to Zillions refers to the starting point i.e. starting from the scratch and starting with a lean budget. It outlines tools and rules to get to the very top of a business from a small budget.
Russell uses his experience to discuss how these ideas are applied in real life providing the reader with sufficient information.
The book gives you enough detail to start yourself a business, will show you how getting a business plan will work for you, how to use branding and innovation to gain competitive advantage. This is your practical replacement for whatever textbook you used in your entrepreneurship class
No matter what you are doing at the moment, this easy read will change the way you think about you and your business. It is so simply written, with small words and big pictures and yet contains profound wisdom about how to be more productive and successful.
Overall, this is one of the books that everyone should take the time out to read, everyone needs more than a stream of ideas, we need solutions to starting and maintaining a business successfully and Zero to Zillions provides a strong description of how to bring those ideas to market.
Launch date is 31 of August 2013
Bayelsa
